A line that sings in English can land flat, or worse, somewhere embarrassing. We work on campaign copy, straplines, packaging, shopper toolkits, brand briefing documents, press releases, social posts, email journeys, video scripts and the sales decks your distributors put in front of buyers.
Writers live in the market they write for, so the result reads like it was created there rather than carried across. Layout comes back exactly as your designer built it, and anything customer facing gets a second pair of eyes before you sign it off. Certification is added where a press article or an award entry needs it.
Your voice stays the same because your writer does. Each market gets one writer who stays with you from campaign to campaign. We agree early how formal you want to sound, since German and French usually sit more formal than brands expect, while Swedish and Dutch sit less.
You can check the voice yourself. Ask for a back translation and you see in English exactly what the new line says, so nobody signs off a headline they cannot read. If a claim looks risky we tell you rather than adapting it quietly, and anything with legal weight is flagged before it goes anywhere near print.
The words also have to fit the design. We rewrite a strapline until it sits in the artwork rather than shrinking the type. Toolkits, packaging and decks come back with the text inside the boxes, and agencies across the north west use our certified translation services in Manchester to keep campaign wording matching the site.
Share the artwork, the brief and any brand guidelines you already work to. Tell us the markets, the launch date and who the audience actually is. You get a word count per language, plus separate lines for the review round, back translation and any layout work the design will need.
Three stages, with a writer per market rather than one linguist stretched across all of them. Brands running regular campaigns keep the same team, which is how a voice stays recognisable.
Send the copy along with the artwork, tone guidelines and anything explaining who you are talking to. A headline written for young renters in Stockholm needs different handling to the same line aimed at facilities managers, and only the brief tells us which one it is.
Some copy needs faithful handling and some needs rebuilding from the idea up. We tell you which is which before quoting, since a straight rendering costs less and occasionally serves you better. Back translation and the review round are priced as their own lines.
Files come back in the format you sent, checked in the layout so nothing overflows a banner. Where you asked, a second writer reviews it and a back translation explains any line that changed. Certified versions are available through our certified translation services UK when a submission needs one.
Send the brief and artwork
Rewrite level agreed
Priced per market
Back translation on request
Checked inside the design
Unreleased campaigns secured
Nordic rollouts land here in fours, since a campaign for Sweden usually travels with Finland, Denmark and Norway attached. Humour, formality and how directly you address a reader shift between all four, so each gets its own writer rather than one version stretched across the region.
Some of this material sells, some of it briefs a partner, and some of it goes in front of a judging panel. Below are the pieces clients send us most.
The shortest copy takes the longest. A five word strapline may need twenty attempts before one carries the same idea and still fits the artwork.
Space is fixed and some wording is regulated. Claims, usage instructions and ingredient text all have to survive within a panel that will not stretch.
Briefing packs sent to retail partners have to be understood by staff on the shop floor, not just by the marketing team who commissioned them.
Announcements go out, and foreign press coverage comes back. Both directions are handled, and coverage can be certified where a panel needs to verify it.
Talent visa applications and award entries often rest on foreign articles, contracts and a degree and diploma translation. Assessors want a signed version they can rely on, so we certify those.
Character limits, hashtags and the register people actually use online all differ by platform and country. Literal wording stands out immediately here.
Subject lines decide whether the rest gets read. These are short, repetitive across a sequence, and cheap to do properly rather than automatically.
Timing rules everything. A line has to fit the seconds available and match what is happening on screen, which often means saying it more briefly.
Distributors take these into meetings, so tone has to suit a buyer rather than a consumer. Layout work is usually needed once the text expands.
Paid clicks are expensive, so the page has to convert. Ad copy and the page behind it are written together by the same person for that market.
Foreign feedback, survey answers and reviews tell you how a market really talks. Reading them properly often changes the campaign before it launches.
Getting the guidelines themselves into each language means local teams and agencies work from the same rules rather than inventing their own.
Unreleased campaigns leak from inboxes, not from studios. Files are encrypted, opened only by the writers assigned to your brand, never shown as samples and removed once a launch is done. We will sign your agency's agreement first and work directly with your creative team if that is simpler.
Creative directors signing off four markets at once, brand managers who inherited a campaign that never landed abroad, and agencies working to a client presentation on Friday. Their comments run as written, because launch results are not something anyone can dress up afterwards.